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Archive for the ‘Signage’ Category

7 Ways to Get the Most Out of Your Store Signage

signage
Signage can be responsible for half of your customers, says the International Sign Association. Signs can attract new customers, brand your business and drive impulse sales. Here are seven ways to make the most out of your signage while saving time and preserving your budget: Look at what you’ve got with fresh eyes. It’s only…

Using Colour Psychology to Help You Sell More

color psychology
Retailers who discount colour psychology and its influence on sales could be singing the blues. When prospects first walk into your store, they make a subconscious judgment about your retail environment and its products within 90 seconds. How much of that first impression is based on colour alone? As much as 90%, according to researchers.…

All Eyes Are on You with Company Vehicle Signage

vehicle signage
For some 2.6 million Canadians, it takes 45 minutes or more on average to get to work, says Statistics Canada. Any way you slice it – for professional or personal reasons – we all get our fair share of windshield time. For marketers, it’s great opportunity to do some valuable brand promotion to a relatively…

The Influence of Custom Point-of-Purchase Displays on Buyers’ Decisions

Custom Point-of-Purchase Displays
When used effectively, custom point-of-purchase (POP) displays and signage can influence buyer decisions and increase sales. In fact, consumers are more likely to purchase a good or service when they are at a store, or point of sale, more than at any other time or place. A Shopper Engagement Study conducted by POPAI revealed that…

5 Ways to Take Your Spring Event to the Next Level

spring event
Are you planning any events this spring as a fundraiser, an annual golf outing or to launch a new product or service? Now’s the time to get a plan in place to not only get people to your spring event, but remember you long after it’s over. As you begin strategizing your event marketing plans,…