Allegra - Marketing • Print • Mail
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Archive for the ‘Mail’ Category

Top Spots for Your Offer to Boost Direct Mail Response Rates

Direct Mail Response
One of the top direct mail mistakes is failing to make a specific offer or confusing recipients with too many offers in one mailer. Very few, if any, will take the time to sort out what you want them to do . . . and your mail piece will quickly find its way into the…

Variable Data Printing Boosts Direct Mail Response Rates

Variable Data Printing
One of the beauties of digital printing technology is how it can be used with traditional marketing direct mail to make a bigger impact and drive greater response. Take personalization, for example. Variable data printing technologies allow marketers to deploy large direct mail campaigns that communicate on a one-to-one basis with prospects and customers. Important?…

Healthcare Direct Mail Strategies to Help Keep Your Practice Healthy and Growing

Healthcare Direct Mail
A recent marketing channel preference study revealed that 40% of consumers prefer postal mail for the delivery of sensitive health information. While digital strategies have their place for certain types of communications, effective direct mail programs are now more vital than ever for medical practices. If you are actively looking to grow your practice, consider…

Find More Just Like Your Best Customers Using Targeted Mailing Lists

Targeted Mailing Lists
The value of a robust customer data file cannot be overstated. The more you know, the easier it is to plan and execute campaigns using targeted mailing lists that deliver the right offer to the right type of customer at the right time – when they’re ready to buy. What basic data points should you…

Local Retailers Save Time, Money with Neighbourhood Mail™

Neighbourhood Mail
According to Canada Post research, one in every two people say they have purchased a product in-store over the past six months as a result of a direct mail ad. And why not? Checking the mail is part of most people’s coming home routine and is associated with “feel good” emotions, the study points out.…